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1st Franklin Financial

1st Franklin Financial – 725 Beltline Rd SW

4.9 (59 reviews)

1st Franklin Financial is a consumer finance company with origins dating to 1941, operating as a regional lender focused on personal lending and related financial services in the Southeast. The organization began as a local Georgia-based enterprise and expanded its footprint over decades, establishing a network of loan offices to serve individuals and families in multiple communities. Its core activities historically center on direct consumer loans, including niche financing for everyday life needs, and the company has grown through a franchise-like branch model to extend access to credit across its service area. Locally, the firm functions as a neighborhood lender emphasizing accessible consumer credit and personalized service, with a history of sustaining operations through economic cycles by aligning its offerings with community needs. Its organizational development reflects a transition from a smaller, regional origin toward a broader regional presence, maintaining operations that prioritize individual borrowers and community engagement. The entity’s long-running presence in the consumer finance space underscores a commitment to continuity and local involvement.

Sources & References

First Franklin Financial Corp. - Wikipedia

https://en.wikipedia.org/wiki/First_Franklin_Financial_Corp.

First Franklin Financial Corp., not to be confused with 1st Franklin Financial Corporation, was a San Jose, California-based home mortgage lender that specialized in subprime loans. It had been owned by two of the biggest casualties of the subprime mortgage crisis, National City Corp. in Cleveland and Merrill Lynch. (National City was acquired by PNC Financial Services in October 2008 and Merrill Lynch was acquired by Bank of America in September 2008, both in hastily arranged shotgun

Marketing Advice

https://www.attorneyjournals.com/marketing-advice

Southern California B2B trade magazines for private practice attorneys. Bringing information and news to the legal community as well as spotlighting the people and happenings of the industry. From marketing advice to business development tips, we're the resource you need to thrive in the ever-evolving legal industry

First Franklin Financial Services

https://firstfranklinfs.com

We have been serving the retirement and investment needs of families, individuals, nonprofits, and businesses for more than 45 years. Our services include wealth management, retirement and alternative investments